Online isn’t the only way to market your product or service

There are other ways (other than online) to promote your product or service and one way I like to do this through networking.

I love networking because not only do I come across people who can help me in my business, but I am often approached to help them in theirs.

The key to networking well is to be careful of the sales pitch. People don’t like to be sold to.

Of course when asked what you do, it’s important to have a short explanation ready. Keep it to less than a minute though, because people will drift off. I’m lucky to go over 20 seconds when explaining what I do because it’s pretty obvious what a web developer does (although I do elaborate a little when talking about the internet coaching that I do).

Be sure to dress appropriately when attending networking events, and have a stack of business cards on hand, in case the opportunity arises to hand them out.

Also, be mindful of the fact that first impressions count. If someone doesn’t like you, then they won’t give you any business!