What content should I include on my website?

When designing your website or deciding on what content you want to include, it is important you develop a website that will sell whatever it is you are selling.

Fancy images or flash do not sell. On the other hand, if your website is packed full of information and tips related to your chosen niche, then your likelihood of making a sale is that much greater.

Below is a list of some of the things you should consider when deciding on the content to include in your website:

1. What are your target market asking for? Search using http://freekeywords.wordtracker.com to identify the search terms entered into the search engines. Your content should include these keywords.

2. Design or find a product that solves a problem or answers specific questions relating to the niche.

3. What’s in it for the buyer? Don’t just talk about the features of the product you are promoting - talk about how the product will benefit your buyers.

4. Your website must be easy to navigate. If people can’t find their way around, they will leave.

5. Post regular content. People want to see up to date, relevant content when searching for answers.

So it really doesn’t matter what your website looks like, but rather what is contained within the pages on your website that really makes a difference.

Consider this when embarking on your next project!

What does your About page say about you?

Did you know that the About page is one of the most-read pages of a blog by first-time visitors?

With this information in mind, go and have a look at your About page.

Does it tell the world what you do?

If you were visiting your site for the first time and read your About page, what would you think?  Would you be inclined to check out other parts of the website or even subscribe to the free newsletter on offer?

This page really needs to "sell" what you have on offer and give them a reason to come back, so consider this when typing in your content.

You’re not sure what to write?

Visit other blogs in your niche and see what they have written on their About page.  How does this compare to yours?

How to find a niche

If you’re not an internet marketer yet, my questions is this: Why not?

Internet marketing is by far the cheapest way to fail! Once you know what to do, you only have around $10 outlay for a domain, between $10 and $30 per month for hosting, and your time!

If you’ve never thought about starting your own business before, then consider it now.

Ok, so you may be thinking you want to try this internet marketing “thing”, but you don’t have a product, nor do you know which niche to target. So where do you start??

Here: Think about a niche that interests you and see if people are buying products in that niche. If they are, then you’ve got a great place to start!

Related articles

Do I need a website?

How do I create a product to sell online?

I don’t know what product to sell online

How to get your name out there

I came across a blog post today that I had to share. It talks about a way to get your name out there by first finding ten people who trust you, respect you or listen to you.

These ten people need what you have to sell or they want it. If they love what you have, then you win. Otherwise, you need a new product!

Check it out here http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html

and come back here and post a comment to tell us what you think of this idea!

What’s so good about Wordpress?

I have been using Wordpress for over 2 years now and I absolutely love it!

After working with html editors in the past, I have to say that Wordpress is miles ahead!

Some people say that Wordpress is difficult to use and others say it’s easier to hack.

On the other hand, I’ve heard of people having both Wordpress sites and “normal” sites and their normal sites have been hacked but their Wordpress sites haven’t!

Here’s my take on it:

I think if someone wants to hack your site badly enough, they will, regardless of what you have used to build your website. What you can do is ensure you regularly back up your website (you can get a Wordpress plugin that does this automatically for you), and Hostgator also back your site up every week.

So at worst, you may lose a week’s worth of work if something goes wrong, but it certainly beats losing everything!

Last year I did an internet marketing course overseas and one of my fellow students was a web designer who had been using the usual html editor to build websites for people. He was amazed at how much easier Wordpress was, and now builds sites using Wordpress sites for his clients!

Not only are they easier, but they are quicker to build, they incorporate a blog (a great way to drive traffic) and they look great!

There will be many people out there who think I’m talking rubbish, so the bottom line is this: Go with what you prefer. There’s no right or wrong way to build a website so go with what works for you.

What do you search for when looking for something online?

When choosing a domain name or keywords to include on your website, you need to consider what someone searching for what you have to offer would type into search engines like Google, MSN, Yahoo, etc.

For example, if you’re selling an ebook on how to train a dog, then it is likely someone would be searching for a term such as, “how to train my dog to come when called” or “how to stop my dog chewing my shoes”.

Using keywords such as “dog products” in comparison, probably would not do you any good because if you were searching for tips on how to train your dog, would you really type in “dog products”?

The bottom line is to put yourself in the shoes of your potential customers and think about what they would be looking for, and optimise your site accordingly.

Students in my Coaching Program are taken through the process of setting up their website in a way that is search engine friendly and one of my newest clients recently made a sale from her brand new website in only 10 days because I teach my clients how to get found quickly!

In fact, I ignored one of my website for months last year, but because I had it set up a particular way, people were still finding my website through various sources, including the search engines!

On another occasion, I posted an article about a friend of mine who is a very successful internet marketer. When I searched in Google using his name as my search term, my website ranked above his! I was very impressed with that accomplishment!!

For more information on how you can have your own website that can generate cash in your bank account for years to come, check out my Coaching Program (if you want to know how to build your own website and do what I do) or you can get me to do it all for you by visiting http://thefabulouswebsitechick.com/services/.

All it takes is action

This morning I woke up to a wonderful email from one of my newest clients.

She was writing to let me know that after only 10 days, she had made the first sale from her website after completing my program and was rather excited about it because it proved to her that the whole system works.

She also commented on how simple and easy to follow my workbook was to follow and thanked me for getting her to this point.

If this person had not taken action and followed the steps outlined in the program, then I doubt she would be as excited as she is today, experiencing a positive result in such a short time.

I guarantee success in 30 days, and she did it in 10 (which beats my record of 11!), which is fantastic!

To have a look at what my coaching program has to offer, check out my Coaching Program.

Are you an expert in your niche?

Having “expert status” on a chosen niche gives you credibility and can present many opportunities that weren’t there before you became an expert!

I have been approached by several companies and business coaches to offer my expertise in the field of internet marketing and building websites and at first I was really surprised by this attention.

I often wondered why or how they could consider me an expert??

When I really thought about it, I realised that I know a LOT more on the subject than almost everyone I know (other than my mentors of course!)! Wow! So compared to them, I really am an expert! Internet marketing isn’t all that difficult, and neither is building a website, but before I learned how to do it, I turned to experts to find out how!

Being an “expert” on a subject is definitely a great way to get noticed, and to do that you first must have a fair bit of knowledge on that subject (obviously!).

Once you have the knowledge, then how do you actually get recognised as an expert?

Below is a list of some of the things I have done to get to where I am:

1. I’ve done a LOT of research - I have completed internet marketing courses run by the best in the business, I observe and note what others are doing. I try out different things and see what works and what doesn’t.
2. I write articles on the subject. I give tips and strategies in my articles, based on what I have learned from those I consider to be “real experts”.
3. I am a member of several groups and forums related to my niche and I post comments regularly, usually helping others with their problems or posting questions to help me improve my own skills and knowledge.
4. I have specific qualifications that give me even more credibility in one of my chosen niches - this has presented a lot of opportunities for me. For example, if you started a website on fitness or weight loss, wouldn’t it look extra good if you were a qualified personal trainer or dietician??
5. I tell everyone what I do! You would be surprised how many people know less than you do, which automatically makes you an “expert” compared to them!

Ok, so what are you waiting for? Now is the time to get started and get your name out there!

If you want to make money online within 30 days, check out our coaching program to find out how.

How do I choose an internet marketing niche?

Choosing an internet marketing niche was at first the hardest thing for me to figure out.

Well it was, until I realised that in most cases, going with what you feel passionate about would do the trick.

Now, it isn’t quite as simple as that, because sometimes after doing some research and finding that there are no products being sold out there that match your passion, you may have to tweak it a bit.

Most areas have various aspects to it, so for example I am a life coach, and I could have gone straight into life coaching as my niche, but I found that this wouldn’t work for me - it was too broad.

Instead I focused on Self Confidence and found that this worked very well for me. Helping people to build their confidence (in any area) is a passion of mine, so this worked perfectly!

What is your passion? Are there products out there related to your passion or will you have to tweak things a bit?

For help starting your own internet marketing business (or finding a niche!), visit http://thefabulouswebsitechick.com/coaching-program.

How to find out who is publishing your articles

It is actually quite easy to find out who is publishing your articles and this is a great way to work out if what you’re writing is being well-received.

So here’s what you do:

1.  Write your article and submit it to an article directory such as Ezine Articles.

2.  Go to http://www.google.com/alerts set up alerts, entering the titles of each of your articles in the Search Terms box.

3.  I leave the other settings as they are, and have them delivered to my email address on a daily basis.

4.  When I receive my daily Google Alerts updates, I check out whether it’s my article that was found, where it was posted and of course whether the publisher of the article kept everything intact.

This just gives a good idea of who is publishing your articles to help you determine what works and what doesn’t!

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